Abstract, High Resolution, Listen & Learn

Have you watched Abstract on Netflix yet? World-class designers share their life and work and philosophy, which I’ve found fascinating. A common thread in the episodes I’ve watched so far is that design doesn’t happen in a vacuum. In order to produce something useful and beautiful that people will love and buy, you have to engage with the world. It involves talking to people. Listening and verifying with your own eyes and ears.

Ralph Gilles — Head of Design at General Motors — says in Episode 5, “Go out and talk to people.” He gives the example of his Chrysler/Jeep design team engaging with millennials literally “in their living rooms.” Listening to their problems and trying to solve those problems, taking it all back to the car design lab. “How do you know what consumers want even before they know what they want?”

Tinker Hatfield — shoe Designer at Nike — says in Episode 2, “Get outside, engage with the world.” How a steady stream of fresh input leads to innovation and being outside, doing sports he loves, helps him staying connected to everything. Running a mile in their shoes, if you will. An example of the years of close back-and-forth work with Michael Jordan to perfect the Air Jordan basketball shoes.

I’m sensing a trend here: if I listen, I learn. When I approach my own software work, do I understand the needs of the person for whom I am designing and developing? If the answer is no, I need to step outside my office and talk to people using the software.

Another compelling series to hear from talented and innovative product designers is High Resolution, available on YouTube. In Episode 8, similar ideas emerge from Automattic’s own Head of Computational Design & Inclusion, John Maeda:

Don’t focus on kerfuffles within your org — keep your focus on the world. That’s where you are meant to be. No matter how great of the place you’re in.

… Creative people are diverse-oriented, and great remixers. — John Maeda

These thoughts remind me of the “jobs to be done” philosophy where success comes from understanding peoples’ circumstances. And not only accepting input when it fits a certain profile I already expect.

The key to successful innovation is identifying jobs that are poorly performed in customers’ lives and then designing products, experiences, and processes around those jobs. — via Harvard Business Review

Discovering what those jobs are requires engaging with your customers, in their lives, in their work. Now it’s time for me to get outta this chair.

Design Success Ladder: Meaningful Products

Via design.org: The UX Design Success Ladder: Achieving Meaningful Product Design.

Design-Success-Ladder-The-Key-to-Achieving-Meaningful-Product-Design-1.png

Product success envisioned as rungs of a ladder, that you climb up from the bottom: functional, usable, comfortable, delightful, meaningful.

I first heard this concept last year at WordCamp Phoenix in a presentation by Ward Andrews; the article showcase examples of products or services at each level.

Takeaway message: don’t stop at functional and usable. Set the bar higher.

Design for Real Life

Real life is complicated.

Even after we’ve tested all the important user flows and polished the edges in our app or site, people still stumble. Why? Because we’re humans, and because our products still have:

  1. Broken flows: transition points or interactions, like a form on a site, that aren’t working correctly.
  2. Content gaps: someone needs a specific piece of content, but you don’t have it—or it’s not in the right place at the right time.
  3. Pain points: people get hung up and are likely to abandon the site or app.

Making digital products friendly isn’t enough to make them feel human.

For more on this topic, I highly recommend Design for Real Life from A Book Apart; the ebook is only $11.

design-real-life.png

Instead of treating stress situations as edge cases, it’s time we move them to the center of our conversations—to start with our most vulnerable, distracted, and stressed-out users, and then work our way outward.

The reasoning is simple: when we make things for people at their worst, they’ll work that much better when people are at their best.

Order Design for Real Life from abookapart.com. See also the WordPress.org Flow glossary for terms inspired by this book that we use in testing WordPress.

Operation Homecooked Mobile Device Lab

Tucson-based web developer nerd Daniel Bishop wanted to test sites on multiple devices at once. So, he built a thing to do that. Awesomesauce.

Building Themes With the WP REST API

Building themes with the WP REST API — must-watch recap (with video) of Jack Lenox’s presentation at WordCamp London.

Davide Casali: Gestalt Design Principles for Developers

Video on WordPress.tv, highly recommended. My colleague Davide “Folletto” Casali shares basic design and user interaction fundamentals. (Slides.)

Flags Are Not For Languages

Why flags do not represent languages. A blog about designing global user experiences: beyond language, location & culture.

Via Dominik Schilling.